A Concept Brought to Life
Mr Noor’s children wanted more than simply creating a new venue. They wanted to bring to life a unique experience, capable of surprising visitors.
From the outset, the inspiration was clear. Dubai’s vibrant and sophisticated aesthetic served as the starting point for the concept, influencing the choice of flowers, colours, materials and furniture throughout the space.
Initially envisioned as a café,
the project gradually evolved into a brunch concept with its own distinctive identity. Throughout the process, the brand was refined and shaped, eventually leading to its final version, including the name itself.
The main objective was to create an innovative and distinctive environment, capable of standing out in an increasingly competitive market. A space designed to be memorable, visually striking and highly appealing for social media.
The Interdesign team developed much of the concept, adapting it to the clients’ needs along the way. One example was the dining area, originally designed as an open-plan space but later transformed into a more versatile environment, featuring private areas created through the use of curtains.
The visual identity was built around a balance of different tones, with pink taking centre stage and blue accents influencing the choice of fabrics and finishes. Among the project’s most distinctive features are the suspended flowers on the ceiling, the result of several creative proposals and design studies before the ideal solution was achieved.
The entire graphic identity, from signage to supporting materials, was also carefully developed to ensure a seamless connection between the space and the brand.
Throughout the project, Interdesign provided close support at every stage, from technical drawings and on-site coordination to the planning of all essential technical elements required for its successful completion.
The final result is a distinctive space
where every detail was designed to create a unique experience, combining functionality, identity and attention to detail.
More than a brunch destination, Rose Garden is an experience designed to be lived.
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